Peter Leeds

Creative Director, Principal

Prior to starting Gabardine, I was Global Head of Creative Services for Reuters (later Thomson Reuters), the world's leading news and financial information provider. I oversaw a major refresh of the corporate ID (twice), implemented brand standards and upped the creative/concept quotient of the company’s marketing materials across all media channels.

Before that I was Vice-President, Creative Director at Modem Media, a pioneering interactive agency where I led the creative strategy and implementation of online marketing for IBM Global Services, Delta Air Lines and its low-fare subsidiary, Song.

In the offline world, I’ve worked for traditional agencies, including divisions of the InterPublic Group, Grey Advertising and Bates Worldwide, where I developed advertising, direct response and promotional marketing pieces for both business and consumer audiences.

I hold a Bachelor of Arts from the University of Chicago, live in Stamford, Connecticut, with my wife and three children (and three pugs!), and try daily to keep my penchant for mid-century modern furnishings at bay.