People
Peter Leeds
Principal, President
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My career turns as first a foot model and, later, a pole-dance instructor were short lived, so I wound up in advertising and marketing communications.
I began by working for traditional agencies, developing concepts and writing copy for divisions of the InterPublic Group, Grey Advertising and Bates Worldwide. Everything was going along just fine, until Al Gore came onto the scene and invented the Internet.
All too happy to jump on the bandwagon, I went to work for Modem Media, a pioneering interactive agency, where I led the creative strategy and implementation of online marketing for clients like IBM Global Services, Delta Air Lines and its low-fare subsidiary, Song.
From there it was on to Reuters (later Thomson Reuters), for a taste of the client side and untold varieties of airline food. I was Global Head of Creative Services, responsible for corporate identity and brand standards, while overseeing a team that turned out some groundbreaking work in the news and financial information space.
I hold a Bachelor of Arts from the University of Chicago, live in Stamford, Connecticut, with my wife, three kids and a (sadly) dwindling collection of pugs, and try daily to keep my penchant for mid-century modern furnishings at bay.
Peter Leeds's Writings
Cringe. Worthy.
At Gabardine, we've put aside our pride (admittedly not a huge stretch) and sat for some genuinely uncomfortable photos. Yes, free drinks were part of the deal, but we like to think that what spurred many to participate was the opportunity to help others. And now you can, too...
Design makeover*: The CT license plate
In redesigning the Connecticut license plate, we wanted to make sure that it was clean, easy to read and sufficiently differentiated from those of other states to be immediately recognizable.
SPF 100 - The week that was, in 10 URLs or less
We don't know what it's like where you are, but here in the CT we're gearing up for an absolutely glorious weekend...
We're baaaaack - The week that was, in 10 links or less
The Evolution of the Client, part 1
Of course, a lot's changed since the heyday of corporate Web sites and inflated IPOs. Marketers have become more resourceful, and the kids have all grown up and found places of their own. But the biggest shift has been on the brand side.









