Punkin’ Time – The week that was, in 10 links or less

The frost is on the punkin (that’s not a euphemism; temps dropped precipitously here in the NE last night) and kids everywhere are texting their fingers to the bone trying to figure out which houses are most likely to dole out king-size Snickers. Of course, there’s more to Halloween that trick-or-treating…

And there’s been more to this week that prepping for All Hallows Eve…
  • For instance, there was confirmation that Siri is human (or at least not Glaswegian)
  • A primer on how to keep leaf raking to a minimum
  • Microsoft’s vision of the future, followed by snarky comments about whether they’d be the ones to bring it to us
  • A report asserting that you’re no longer 1 in a million; an application to determine  what number you are
  • And, for anyone who uses the interwebs, something that should scare you silly
You’ve probably got some frightfully good comments and links of your own, so bring ‘em.

Normal isn’t normal – The week that was, in 10 links or less

It’s time to start thinking about those Halloween costumes. Here are some of our fave links from the week to get your thinking going.

  • Normal isn’t normal anymore.
  • Trick or treating in one of these cities not likely to be fruitful.
  • Feel free to try these places, though.
  • It turns out no one wants the stuff we don’t need.
  • Man on bike hit by animal. That is all.
  • An examination of washroom signage.
  • 1 year old doesn’t know how to work a magazine.
  • Did Apple make a mistake by including Siri?
Hit us with any we shoulda included.

On Fire – The week that was, in 10 links or less

Fall is in the air, and here in New England the leaves are ablaze with color…

  • Maybe not as hot as the Kindle Fire, but what is?
  • Twitter, perhaps. And not just as a social media platform, but as a burglary add-on
  • And an amazingly accurate barometer our mood swings
  • On the subject of highs & lows, you may be interested to know how that Facebook timeline thing started
  • Or how it never really stops, unless you take extraordinary measures
  • All of which might make you question the amount of time you spend with that social stuff
  • And think about people and numbers and history in a whole new way
  • Which is weird and wonderful and might make you cry; or laugh
  • This, however, will make you wonder how you ever lived without such insight
Autumn undoubtedly brought a few new links your way—why not share?

Waffles! – The week that was, in 10 links or less

Whether you’re still feeling the aftereffects of a hurricane, or just feel like heading out early for an Labor Day weekend dance mix, you’ll want to peruse a few of these goodies…

  • We begin where all weekends should: Waffle House
  • From there, it’s on to the moon. For pizza. (Where else?)
  • Not hungry? You could time travel to the future for a joy ride with your entire social network
  • Speaking of the future…wait, what’s the future again?
  • Back in the day, computers were the future. Then the sh&% got real—in this order
  • Strangely absent from the evolution of the web: The moment when ‘top secret’ was rendered meaningless
  • Speaking of meaningless—and, in this case, hysterical—listen in to this exchange
  • Is it odd that both those bots are more attractive than this morphed thing?
  • No more odd than a stand-up desk (just don’t tell those hipsters at Fb that Rummy was doing it first)

Got a few goodies of your own? Let’s have ‘em!

 

SPF 100 – The week that was, in 10 URLs or less

We don’t know what it’s like where you are, but here in the CT we’re gearing up for an absolutely glorious weekend…

Weather permitting, take a few minutes to comment and, as always, send us some links of your own.

The Evolution of the Client, part 1

I’m old enough to remember when just about everything about the Web was shiny and new and had the glow of something altogether different than what preceded it. There was a sense of excitement; of mystery. Even a little magic. And back then, the people who practiced the dark arts of the Internet were, themselves, more than a bit enigmatic…

One group, comprised of those who came from the traditional, offline world, tried to reconcile their accumulated knowledge with this new media, which didn’t conform to many—if any—of the old rules. They were alternately fascinated and intimidated by the possibilities, and they struggled to make the online world fit into their offline worldview.

Another group, made up of what we’d now call millenials (but who were then referred to as ‘kids,’) were struggling too, but in a very different way. They’d grown up tinkering with Commodore 64s, using Archie, Gopher and FTP to find information and trading ideas on USENET. They were enthralled and inspired by the promise of the Web and endlessly curious. Like most young’uns, they were also irascible, charming, funny and unintentionally insightful.

EvolutionThe third group consisted of clients—people on the ‘brand side’ tasked with increasing awareness/usage/trial/redemption/conversion/etc. for their products and services—who knew they needed to leverage the emerging technology, but for the most part didn’t know where to begin. Moreover, because they worked in what were generally insular environments, they weren’t encouraged to go out and embrace the next big thing so much as they were flogged to beat last quarter’s numbers.

Together, those three groups helped push the commercial Web forward and, in so doing, pull much of the developed world online. Here’s how it went: Clients tasked their marketing partners with helping them increase sales and acquire new customers. In turn, the marketing partners worked with creative and technology peeps to come up with new ways of communicating with target audiences, from toddlers to teens to those with false teeth. The result was some of the most genuinely innovative marketing the world has ever known.

It was awesome.

Of course, a lot’s changed since the heyday of corporate Web sites and inflated IPOs. Marketers have become more resourceful, and the kids have all grown up and found places of their own. But the biggest shift has been on the brand side.

The rise of Web technologies, social media and mobile platforms has made every client a user—posting, Tweeting, blogging, checking in and commenting on the world around them. Like everyone else, they’re more connected than at any time in history. Which means they no longer need to wait for market studies and campaign analyses to find out how consumers really feel; they can just log on and see for themselves. Just a few minutes a day on social media networks, blogs and news sites can tell them all they need to know about what people like—and vehemently dislike—about their product or service.

Is this feedback loop flawed and prone to misinterpretation? Yes and definitely. But that’s not really the point. The point is that by using the same online tools as their customers, clients are smarter and more sophisticated than ever before.

In the next installment: How the evolution of the client has affected relationships with agency partners.

Hot Japanese Texts – The week that was, in 10 links or less

Let’s start a new tradition: weekly links that cover a range of topics, beginning with the important stuff, namely:

  • Free texts and calls to Japan (props to #VZ and #ATT)

Significantly less pressing, but nevertheless curiously interesting:

  • Time-waster of the week: identifying movie stuff.
  • It’s like hipster stuff, only less dangerous.
  • Speaking of dangers, being rich apparently has a big ol’ dark side.
  • And, in case you’re not already aware, not being rich is kind of a bitch, too.

As for the business of business, here’s pretty much all you need to know:

And how was your week?

Journalism? – The week that was, in 10 links or less

First, we urge you to take note of and share the week’s most important link:

  • Google’s person finder, which helps connect the missing with those who are looking for them.

Now, back to the URL merry-go-round:

  • The rise and fall and rise of ‘journalism’ today.
  • On that note, can a police scanner-ambient music mashup be considered journalism?
  • This just in: The job market’s starting to open up a bit. Flowing robes and grace required.
  • You don’t need to be the Dalai Lama to be happy (but being tall, Asian and Jewish helps).
  • We’d all be happy to save on airfare, but how many of us would bet on it?
  • Here’s a sure thing: Run afoul of Fb’s real-name policy, and you’re a goner. (Dogs, however, get a pass.)
  • Speaking of passes, check out this awesome collection of passive-aggressive office notes. If even a fraction of them are real, it’s enough to keep us coming back.

That’s it from Gabardine. What’ve you got to add?

The week that was, in 10 links or less

It’s almost February 14th, and love is SO in the air…

Surely you’ve recently become enamored of a few choice links, so send ‘em on!

The week that was, in 10 links or less

After a week’s respite, there’s SO much to point to, it’s hard to know where to begin…

  • How ’bout overseas, where the Egyptian government tried—and failed—to cut itself off from the rest of the world.
  • Or in China, where people may soon be required to see their families more often. (Hmmm, is it possible China is run by a consortium of Jewish mothers?)
  • Also beyond our borders is a quaint little town that breeds Internet lawlessness. You can just call it Hackerville.
  • Can’t make the trip ‘over there,’ wherever that may be? np, you can still hug it out.
  • Besides, there’s plenty of neat stuff right here in the good ol’ US of A, like Punxsutawney Phil telling us that spring is on its way.
  • And once our neighborhood glaciers recede, there’s bound to be lots of well-preserved, edible roadkill.
  • To cut the stench, you may be inclined to light up—but it better not be out & about in NYC.
  • Better to just stay home and mess with this super-cool NYC subway train visualization.
  • Or compare your doodles to those of famous authors.
  • If that’s too highbrow, follow the continuing saga of the Fualaaus which, by the time you read this, will probably have it’s own time slot on Bravo.

Hit us up with comments and/or a few choice links of your own, why don’tcha?