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	<title>Gabardine &#124; The Continuous Thread &#187; Professional</title>
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	<description>A continuous dialog with Gabardine</description>
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		<title>Why our sites cost more than $7.99/mo.</title>
		<link>http://gabardine.com/thread/2012/03/why-our-sites-cost-more-than-7-99mo/</link>
		<comments>http://gabardine.com/thread/2012/03/why-our-sites-cost-more-than-7-99mo/#comments</comments>
		<pubDate>Wed, 21 Mar 2012 14:48:38 +0000</pubDate>
		<dc:creator>Jonathan</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[frontpage]]></category>
		<category><![CDATA[GabardineBiz]]></category>
		<category><![CDATA[homepage]]></category>
		<category><![CDATA[Professional]]></category>
		<category><![CDATA[TheBigStory]]></category>

		<guid isPermaLink="false">http://gabardine.com/thread/?p=1766</guid>
		<description><![CDATA[We build custom websites. Rather than using pre-existing templates or assets, we create sites ‘from scratch,’ following a clearly articulated, proven-effective process.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Basecamp, you&#8217;re your own worst customer</title>
		<link>http://gabardine.com/thread/2012/03/basecamp-youre-your-own-worst-customer/</link>
		<comments>http://gabardine.com/thread/2012/03/basecamp-youre-your-own-worst-customer/#comments</comments>
		<pubDate>Wed, 14 Mar 2012 14:06:26 +0000</pubDate>
		<dc:creator>Jonathan</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[frontpage]]></category>
		<category><![CDATA[homepage]]></category>
		<category><![CDATA[Professional]]></category>
		<category><![CDATA[TheBigStory]]></category>
		<category><![CDATA[User Experience]]></category>

		<guid isPermaLink="false">http://gabardine.com/thread/?p=1743</guid>
		<description><![CDATA[BCX no longer has time tracking, because 37 Signals doesn't track time. And because 37 Signals doesn't track time, they didn't think you did, either. Or at least, they claim they didn't know enough about what you did to build that function effectively.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Gabardine.com redesign: testing, continued</title>
		<link>http://gabardine.com/thread/2012/02/gabardine-com-redesign-testing-continued/</link>
		<comments>http://gabardine.com/thread/2012/02/gabardine-com-redesign-testing-continued/#comments</comments>
		<pubDate>Fri, 24 Feb 2012 19:21:41 +0000</pubDate>
		<dc:creator>Jonathan</dc:creator>
				<category><![CDATA[Design Makeover]]></category>
		<category><![CDATA[GabardineBiz]]></category>
		<category><![CDATA[Professional]]></category>
		<category><![CDATA[TheBigStory]]></category>

		<guid isPermaLink="false">http://gabardine.com/thread/?p=1673</guid>
		<description><![CDATA[Based on our previous A/B test, we learned that folks responded well to one concept in particular. From there, we ran additional tests to see if people understood our navigation labels and could find things on the pages.]]></description>
		<wfw:commentRss>http://gabardine.com/thread/2012/02/gabardine-com-redesign-testing-continued/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Awkward holiday pics update: what we&#8217;ve learned</title>
		<link>http://gabardine.com/thread/2011/12/awkward-holiday-pics-update-what-weve-learned/</link>
		<comments>http://gabardine.com/thread/2011/12/awkward-holiday-pics-update-what-weve-learned/#comments</comments>
		<pubDate>Fri, 16 Dec 2011 16:14:11 +0000</pubDate>
		<dc:creator>Jonathan</dc:creator>
				<category><![CDATA[Behind the scenes]]></category>
		<category><![CDATA[Professional]]></category>

		<guid isPermaLink="false">http://gabardine.com/thread/?p=1524</guid>
		<description><![CDATA[The Gabardine Awkward Holiday Photo site was a blast to make. (You can read more about the idea behind it here.) We had so much fun brainstorming ideas, staging pictures and building the thing that it almost didn&#8217;t feel like work. But we applied the same effort and rigor we do to our client projects, both up-front and [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Design makeover*: The Five Guys bag</title>
		<link>http://gabardine.com/thread/2011/10/design-makeover-the-five-guys-bag/</link>
		<comments>http://gabardine.com/thread/2011/10/design-makeover-the-five-guys-bag/#comments</comments>
		<pubDate>Fri, 07 Oct 2011 20:50:00 +0000</pubDate>
		<dc:creator>Jonathan</dc:creator>
				<category><![CDATA[Design Makeover]]></category>
		<category><![CDATA[Professional]]></category>
		<category><![CDATA[TheBigStory]]></category>

		<guid isPermaLink="false">http://gabardine.com/thread/?p=1264</guid>
		<description><![CDATA[Who doesn&#8217;t love Five Guys? Sure the burgery, french fried goodness is positively drool-worthy. The design, not so much. And we get it. The remedial red-and-white color scheme and generic decor practically scream &#8220;It&#8217;s about the food, stupid.&#8221; But that doesn&#8217;t mean there&#8217;s no room for improvement. Take the plain brown sack in which every order is delivered. [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Evolution of the Client, part 1</title>
		<link>http://gabardine.com/thread/2011/06/the-evolution-of-the-client-part-1/</link>
		<comments>http://gabardine.com/thread/2011/06/the-evolution-of-the-client-part-1/#comments</comments>
		<pubDate>Wed, 22 Jun 2011 10:20:09 +0000</pubDate>
		<dc:creator>Peter</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Professional]]></category>

		<guid isPermaLink="false">http://gabardine.com/thread/?p=1065</guid>
		<description><![CDATA[Of course, a lot's changed since the heyday of corporate Web sites and inflated IPOs. Marketers have become more resourceful, and the kids have all grown up and found places of their own. But the biggest shift has been on the brand side.]]></description>
		<wfw:commentRss>http://gabardine.com/thread/2011/06/the-evolution-of-the-client-part-1/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>WGAB in Westport</title>
		<link>http://gabardine.com/thread/2011/04/wgab-in-westport/</link>
		<comments>http://gabardine.com/thread/2011/04/wgab-in-westport/#comments</comments>
		<pubDate>Mon, 11 Apr 2011 18:13:19 +0000</pubDate>
		<dc:creator>Peter</dc:creator>
				<category><![CDATA[Professional]]></category>
		<category><![CDATA[Internet radio]]></category>
		<category><![CDATA[Maureen Kedes]]></category>
		<category><![CDATA[PR Insider]]></category>
		<category><![CDATA[VoiceAmerica]]></category>

		<guid isPermaLink="false">http://gabardine.com/thread/?p=1174</guid>
		<description><![CDATA[Gabardine's Jonathan Sawitsky and Peter Leeds appear on VoiceAmerica radio show PR Insider, hosted by Maureen Kedes]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>We&#8217;re looking for a Project Manager&#8217;s Project Manager</title>
		<link>http://gabardine.com/thread/2010/12/were-looking-for-a-project-managers-project-manager/</link>
		<comments>http://gabardine.com/thread/2010/12/were-looking-for-a-project-managers-project-manager/#comments</comments>
		<pubDate>Mon, 13 Dec 2010 19:29:48 +0000</pubDate>
		<dc:creator>Peter</dc:creator>
				<category><![CDATA[GabardineBiz]]></category>
		<category><![CDATA[Professional]]></category>

		<guid isPermaLink="false">http://gabardine.com/thread/?p=1042</guid>
		<description><![CDATA[You know the type: Organized, diligent, vigilant and passionate about getting work done—and not just finished, but finished on-time, on-budget and in-scope. But wait, there&#8217;s more&#8230; The role We want a mid-level PM who&#8217;s great at collaborating with creative types and interfacing with client teams in the course of managing multiple projects at once. Candidates should [...]]]></description>
		<wfw:commentRss>http://gabardine.com/thread/2010/12/were-looking-for-a-project-managers-project-manager/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Senior art director wanted. Inquire within.</title>
		<link>http://gabardine.com/thread/2010/11/senior-art-director-wanted-inquire-within/</link>
		<comments>http://gabardine.com/thread/2010/11/senior-art-director-wanted-inquire-within/#comments</comments>
		<pubDate>Tue, 30 Nov 2010 10:50:48 +0000</pubDate>
		<dc:creator>Keith</dc:creator>
				<category><![CDATA[GabardineBiz]]></category>
		<category><![CDATA[Professional]]></category>

		<guid isPermaLink="false">http://gabardine.com/thread/?p=933</guid>
		<description><![CDATA[We're looking for a Senior AD (initially for freelance work; full-time's a possibility down the road) who can collaborate with our creative and account teams to come up with strategically sound creative for our clients.]]></description>
		<wfw:commentRss>http://gabardine.com/thread/2010/11/senior-art-director-wanted-inquire-within/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The week that was, in 10 links or less</title>
		<link>http://gabardine.com/thread/2010/11/the-week-that-was-november-19/</link>
		<comments>http://gabardine.com/thread/2010/11/the-week-that-was-november-19/#comments</comments>
		<pubDate>Fri, 19 Nov 2010 16:30:50 +0000</pubDate>
		<dc:creator>Peter</dc:creator>
				<category><![CDATA[Pop Culture]]></category>
		<category><![CDATA[Professional]]></category>

		<guid isPermaLink="false">http://gabardine.com/thread/?p=929</guid>
		<description><![CDATA[Maybe it's the fact that the holidays are upon us. Or maybe it's just that we're a bunch of romantics at heart. Whatever the reason, this week's list is all about relationships..]]></description>
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		<slash:comments>1</slash:comments>
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